As you deliver new features and improvements you need to know whether they’re having the desired impact. You might be familiar with hypotheses or success metrics describing what might happen when a new feature is released, however actually understanding the impact and reception of a change once it’s out in the wild can be tough.
When we ship this feature, we expect requests for this feature to decrease.
The user feedback we receive will be more about tuning the MVP of what we’ve shipped.
We expect overall user satisfaction to increase once we ship this new feature.
How do you actually answer these questions? Often teams will look at engagement metrics to see whether their new feature is being used and how much it’s used relative to other existing features. But this only tells you part of the story. What do your users actually think* *about the new feature? Have you delivered something that delivers value, or is there still more work to do?
This week we’re launching our brand new charts which helps designers, product managers, and researchers combine the power of Dovetail’s qualitative tagging with a quantitative visualization over time.
In this blog post we’ll give an overview of what you can do using our own customer feedback project as an example.
In Dovetail, tags can be grouped together to help with organization. For instance, you might have a group containing all the tags relating to usability problems. Or you might group your tags by type of feature request.
In our case, we’ve put feedback containing new feature requests in one group and feedback about existing features in another. In our new chart, we can select these two groups and see how they compare:
We can see feedback on existing features has been decreasing, whereas feedback about new feature requests has been staying steady. This makes sense because we’ve been shipping more improvements to our core feature set recently, and resolving a few frustrating issues.
Let’s dive into the feature requests and find out what’s popular.
We can open a group, for example feature requests, and see how each tag compares to one another. This gives us more information about what features people are after so we can anticipate trends and prioritize work accordingly.
Here we’re comparing the volume of feedback for a few different features we’re considering building. ‘Search / saved searches’ is by far the most popular and in fact that’s what we’re working on shortly.
Three chart metrics give you a slightly different perspective on the data.
Along with the three chart metrics above, there are also several toggles to change how the data is presented. These can be found near the top right of the chart, above the legend / filters.
Charts are part of a foundation we’re building to help our customers work with higher volumes of user feedback. It’s available now to all Dovetail users, and you’ll find it in project navigation, next to Insights.
We’re really looking forward to hearing your thoughts! Click the Feedback button in-product or jump in our new Slack workspace to get in touch.
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