Animated illustration of a highlighter on a page.

Analyze This

When you’re in the business of going back to the drawing board. Discover patterns in your qualitative research and transform raw data into valuable information that could make all the difference for your team and customers.

17 articles - 127 minutes total reading time
Analysis & Methods
The qualitative research process, end-to-end
Jess Nichols
Illustration of a person writing on a laptop.
Illustration of two people holding light bulbs above each other's heads.
Illustration of a person with magnifying glass and shoulder bag.
Illustration of a person reading a book with a magnifying glass.
Illustration of a person floating in a universe of documents.
Animated illustration of a security camera.
Illustration of two people with a book and magnifying glass.
Animated illustration of a person's face showing five emotions.
Illustration of a person holding a bunch of balloons.
Illustration of a laptop and hands holding shapes in front of it.
An image of five faces ranging from angry to happy.
Illustration of two people with a wallpaper of charts and graphs.
An illustration of two people leaning over to look a flower.
Animated illustration of pasta on a plate.
An illustration of a group of people.
An illustration of a person read a book.

Conversations and commentary on research, delivered monthly.

Keep reading
Categories
Analysis & MethodsScaling ResearchTeam CollaborationConversationsProduct & Company
Curated in Sydney and consumed globally: Method in Madness explores the craft and challenges of understanding people while working in the madness of organizations worldwide.
© Dovetail Research Pty. Ltd.