Katarina leads the Research team at Adyen. She is a qualitatively-trained researcher obsessed with basing business decisions on reliable user needs. Her fascination for understanding human behavior at the systemic level led her to study Political Science at the University of California, Berkeley. She cut her teeth in applied user research at startups in San Francisco, where she had to prove the impact of research early and often. She developed a passion for making research efficient and accessible as a consultant for entrepreneurs and multinational corporations alike in Amsterdam. Katarina loves spreading the power of user research by guest lecturing at local business innovation university programs. She is always on the lookout for curious researchers to join the growing strategic research practice at Adyen or simply nerd out about creative research approaches.