Learn how sentiment analysis works in basic terms and discover a few practical examples of when sentiment analysis is useful or not in this practical guide for beginners.
It’s important to understand the difference between qualitative and quantitative research, especially if you’re new to the field. This article covers the key differences in simple terms.
This guide contains a basic overview of how to analyze unstructured qualitative data along with a few suggestions on how to get better insights from open-ended survey questions.
Finding, incentivizing, and managing research participants is one of the most involved aspects of qualitative research, and is often under-estimated. This guide gives you some pointers to make recruitment a breeze!
This article lists a range of qualitative research methods. Each method is linked to an article with more information if you’d like to learn more about a particular qualitative research method.
A diary study is a qualitative research method used to learn about people’s behaviors, thoughts, and feelings over a period of time.
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