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Inside Research – Interview with Pascal Wicht, Founder of Whispers & Giants

Pascal Wicht is the founder of Whispers & Giants, a Swiss design studio evolving at the intersection of ethnography, futures and strategy.

June 12, 20197m read

Inside Research – Interview with Alastair Simpson, Head of Design at Atlassian

The second chapter in our new interview series where we talk with our customers to learn how they approach research and design within their organization.

May 18, 20197m read

Inside Research – Interview with Mary Mikhail, UX Researcher at Kira Systems

Mary walks us through how user research is growing at this Canadian startup and shares her strategy for deciding on career opportunities.

April 24, 20197m read

10 effective, simple ways to get great product feedback from early customers

Working on a new product? I have one word of advice: talk to your users. Building a new product from scratch is hard, but early adopters are often super willing to give you feedback.

April 16, 20198m read

5 ways to make user research part of your team’s daily life

In this article we’ll cover some simple techniques to get more stakeholders and team members participating in user research.

April 9, 20193m read

A beginner’s guide to natural language sentiment analysis

Learn how sentiment analysis works in basic terms and discover a few practical examples of when sentiment analysis is useful or not in this practical guide for beginners.

5m read

Our list of qualitative research methods and techniques

This article lists a range of qualitative research methods. Each method is linked to an article with more information if you’d like to learn more about a particular qualitative research method.

10m read

How to run a user research diary study with participants

A diary study is a qualitative research method used to learn about people’s behaviors, thoughts, and feelings over a period of time.

4m read

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