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The way the cookie crumbled: How GDPR has changed the rules for design researchers

What does the European Union’s General Data Protection Regulation mean for design researchers? Our handy guide explains the key principles and gives you step-by-step advice for everything you need to consider.

7 awesome books to read when starting out in user research

We’ve surveyed our community for books to read when you are entering the wonderful world of user research. Here are a few suggestions to get you started.

What is Research Ops?

Why organizations are operationalizing research with Research Ops, and what it means for researchers and the rest of the organization.


Research repository: solving your organization’s research problems

A look at the problems facing research organizations and how they’re turning to research repositories to help.

The difference between generative and evaluative research

Research approaches are often described as being “generative” or “evaluative” – but what are they, and how do they differ?

Inside Research – Interview with Mila Kuznetsova, Director of User Research at Houghton Mifflin Harcourt

Founded over 180 years ago, Houghton Mifflin Harcourt is a learning company with deep roots in the education and literary spaces.

Inside Research – Interview with Erik Goyette, User Researcher at Shopify

We’re kicking off a new interview series with some of our users to learn more about how research and design works at organizations around the world.


The best design and user research tools for startups

Validating your idea and finding product-market fit are often the hardest parts of the startup journey. Thankfully there are plenty of tools to help you brainstorm, test your ideas, talk to customers, and learn what they want.

What is Net Promoter Score (NPS)? – a guide for UX practitioners

This article explains Net Promoter Score (NPS) in simple terms, and how UX practitioners can use NPS to drive positive changes for customers.

Inside Research – Interview with Pascal Wicht, Founder of Whispers & Giants

Pascal Wicht is the founder of Whispers & Giants, a Swiss design studio evolving at the intersection of ethnography, futures and strategy.

Inside Research – Interview with Alastair Simpson, Head of Design at Atlassian

The second chapter in our new interview series where we talk with our customers to learn how they approach research and design within their organization.

Inside Research – Interview with Mary Mikhail, UX Researcher at Kira Systems

Mary walks us through how user research is growing at this Canadian startup and shares her strategy for deciding on career opportunities.

10 effective, simple ways to get great product feedback from early customers

Working on a new product? I have one word of advice: talk to your users. Building a new product from scratch is hard, but early adopters are often super willing to give you feedback.

5 ways to make user research part of your team’s daily life

In this article we’ll cover some simple techniques to get more stakeholders and team members participating in user research.

A beginner’s guide to natural language sentiment analysis

Learn how sentiment analysis works in basic terms and discover a few practical examples of when sentiment analysis is useful or not in this practical guide for beginners.

The difference between qualitative and quantitative research

It’s important to understand the difference between qualitative and quantitative research, especially if you’re new to the field. This article covers the key differences in simple terms.

Our list of qualitative research methods and techniques

This article lists a range of qualitative research methods. Each method is linked to an article with more information if you’d like to learn more about a particular qualitative research method.

How to analyze open-ended survey questions

This guide contains a basic overview of how to analyze unstructured qualitative data along with a few suggestions on how to get better insights from open-ended survey questions.

Tips for recruiting participants for user research

Finding, incentivizing, and managing research participants is one of the most involved aspects of qualitative research, and is often under-estimated. This guide gives you some pointers to make recruitment a breeze!.

How to run a user research diary study with participants

A diary study is a qualitative research method used to learn about people’s behaviors, thoughts, and feelings over a period of time.

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