Articles on research, design, startups, engineering, and more
This article explains Net Promoter Score (NPS) in simple terms, and how UX practitioners can use NPS to drive positive changes for customers.
Founded over 180 years ago, Houghton Mifflin Harcourt is a learning company with deep roots in the education and literary spaces.
We’re kicking off a new interview series with some of our users to learn more about how research and design works at organizations around the world.
It’s important to understand the difference between qualitative and quantitative research, especially if you’re new to the field. This article covers the key differences in simple terms.
This guide contains a basic overview of how to analyze unstructured qualitative data along with a few suggestions on how to get better insights from open-ended survey questions.
Finding, incentivizing, and managing research participants is one of the most involved aspects of qualitative research, and is often under-estimated. This guide gives you some pointers to make recruitment a breeze!.
Pascal Wicht is the founder of Whispers & Giants, a Swiss design studio evolving at the intersection of ethnography, futures and strategy.
The second chapter in our new interview series where we talk with our customers to learn how they approach research and design within their organization.
Mary walks us through how user research is growing at this Canadian startup and shares her strategy for deciding on career opportunities.
Working on a new product? I have one word of advice: talk to your users. Building a new product from scratch is hard, but early adopters are often super willing to give you feedback.
In this article we’ll cover some simple techniques to get more stakeholders and team members participating in user research.
Learn how sentiment analysis works in basic terms and discover a few practical examples of when sentiment analysis is useful or not in this practical guide for beginners.
This article lists a range of qualitative research methods. Each method is linked to an article with more information if you’d like to learn more about a particular qualitative research method.
A diary study is a qualitative research method used to learn about people’s behaviors, thoughts, and feelings over a period of time.
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