Blueprints

Persona construction

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Personas are archetypes based on behavior patterns observed during research. Using personas, we can learn more about our users' goals within specific contexts, which is crucial for generating design ideas.

This template provides on how to develop personas by finding patterns across research interviews. With Dovetail, you tag and create highlights across all your notes from research interviews to uncover key patterns that can inform persona construction.

Dovetail
Where customer research lives
Kai Forsyth
Product Manager
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