Growth Lead, Acquisition

Dovetail’s mission is to improve the quality of every thing. We empower 85,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative and powerful research platform.

We’re building a highly efficient go-to-market model where anyone who wants to understand their customers can adopt, use, and scale Dovetail without any barriers or friction. The Growth team works to accelerate this go-to-market model by identifying opportunities to make impactful improvements for our customers and business. The team works to identify the clearest opportunities for business impact, and then works backwards from there to execute on the biggest customer problems they can solve.

Most of our growth to date has been fuelled by a product-led strategy where word-of-mouth and an engaged community of thousands of users have seen us expand to organizations like Shopify, VMware, GitLab, Canva, Atlassian – all with minimal investment in marketing.

We’re now looking to bring on a talented individual to accelerate and evolve our go-to-market motion to reach our growth goals for 2023 and beyond. In this highly visible, cross-functional role you’ll lead acquisition and help drive activation, and engagement of new sign ups by optimizing our self-serve funnel.

Who you’ll work closely with

Kai Forsyth
Senior Product Manager
Emlyn Gavin
Head of Revenue & Operations

What you’ll do

  • Lead the strategy and execution of our growth acquisition strategy. You’ll partner cross-functionally to lead the strategy, planning, and delivery of growth initiatives across web, in-product, and other channels across our self-serve funnel, with a core focus on driving the acquisition of new sign ups.

  • Build our core growth marketing competencies. As the first person at Dovetail with a focus on growth marketing, you’ll be an influential leader within the team and will build out core competencies, processes, and systems to facilitate execution, including establishing more rigour around channels like paid, SEO, SEM, content, referrals, and community.

  • Experiment with and develop new acquisition channels. You will work closely with your counterparts in growth, product, and sales to establish, experiment with, and measure the success of new channels for sign ups.

  • Think strategically to optimize for impact. You’ll need to think strategically through business opportunities, customer needs, and technical challenges to focus on the highest-leverage ideas could be massive force-multipliers for our business.

  • Partner and collaborate cross-functionally. You’ll collaborate cross-functionally across product, sales, success, and operations to prioritize and execute on the growth roadmap and deliver against key shared business goals.

  • Be customer-obsessed. You’ll understand our customers and their journey and pain points to identify optimization opportunities to drive scalable growth. You take a holistic view across the customer lifecycle, and you get energy from creating delightful, cohesive experiences that drive business outcomes.

Our company values, from the inside out

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Your background

  • Demonstrated experience operating in a high-growth, product-led B2B SaaS company. You’ll bring at least 5+ years of experience in performance marketing, user acquisition, product growth, or growth marketing function. You understand product-led and organic growth strategies for B2B SaaS products, and seen their implementation them before.

  • Excellent communicator. Excellent, concise communication so you can easily convey your thoughts, opinions, and feelings with teammates. You’re a structured thinker with a proven history of managing multiple complex projects simultaneously and mobilizing cross-functional teams.

  • A great attitude. The right attitude towards a sense of urgency, risk, and uncertainty about the future that comes with working at an early-stage startup. This is an opportunity to be involved in an exciting journey from the very start.

  • Pragmatism. You’ll need to be comfortable with ambiguity, be resourceful to solve problems, and be able to adjust to shifting deadlines and project goals. We haven’t figured everything out yet, and you’ll be the first person in this role.

At Dovetail, we’re passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It’s no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an under-represented group. Please take a peek at Dovetail’s commitment to Program 50/50 and hear why we’re officially a Great Place to Work on our careers page for more info!

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Sydney, Australia
Full time
Growth
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Benefits

Equity for everyone

No matter your role, we provide equity for all along with competitive salaries. See your investment grow as Dovetail grows.

Annual retreats

We aim to go away every year to celebrate achievements and have some fun as a team, from NZ to the Whitsundays.

Equal parental leave

We offer an inclusive framework of 20 weeks equal paid leave to support new parents.

Modern and pet friendly offices

Bring your pooch to our modern, ergonomic offices in the heart of Surry Hills, plus enjoy organized monthly events.

Flexible work life balance

Whether you're a parent, student, or juggling a million things, we get it. While we're an office-first culture, we work together to make your schedule work for you.

Develop and grow

Take a course, attend a lunch and learn, or head to a conference! We love to support you any way we can.

Extra paid days off

Enjoy ad-hoc KitKat days to take a step back and spend it however you like.

Health is wealth

Every Dovetailer has access to Uprise (Employee Assistance Program) for themselves as well as their families.

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A few of our customers

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Atlassian
autodesk
canva
gitlab
glossier
shopify
universalmusic
vmware
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