Growth Marketer

Dovetail’s mission is to improve the quality of every thing. We empower 85,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative and powerful research platform.

We’re building a highly efficient go-to-market model where anyone who wants to understand their customers can adopt, use, and scale Dovetail without any barriers or friction. The Growth team works to accelerate this go-to-market model by identifying opportunities to make impactful improvements for our customers and business. The team works to identify the clearest opportunities for business impact, and then works backwards from there to execute on the biggest customer problems they can solve.

Most of our growth to date has been fuelled by a product-led strategy where word-of-mouth and an engaged community of thousands of users have seen us expand to organizations like Shopify, VMware, GitLab, Canva, Atlassian – all with minimal investment in marketing.

We’re now looking to bring on growth marketing generalists to accelerate and evolve our go-to-market motion to reach our growth goals for 2023 and beyond. In this highly visible, cross-functional role you’ll operate across the entire customer lifecycle to drive sign ups and improve onboarding, activation, conversion, and in-product expansion.

Who you’ll work closely with

Kai Forsyth
Senior Product Manager
Emlyn Gavin
Head of Revenue & Operations

What you’ll do

  • Influence growth outcomes across the entire customer lifecycle. You’ll partner cross-functionally to execute on growth initiatives across the entire customer lifecycle including web, in-product, and other channels to drive sign ups and improve onboarding, activation, conversion, and in-product expansion.

  • Execute on growth initiatives and strategies. You’ll help users experience core product value quickly by developing and executing strategies and experiments that have a significant impact on how new users discover, activate, and engage with Dovetail.

  • Think strategically to optimize for impact. You’ll need to think strategically through business opportunities, customer needs, and technical challenges to focus on the highest-leverage ideas could be massive force-multipliers for our business.

  • Leverage data to inform opportunities for growth. You’ll leverage data to identify areas where improvements can be made and use this data to inform projects that drive revenue, new customers, retention, and engagement.

  • Partner and collaborate cross-functionally. You’ll collaborate cross-functionally across product, sales, success, and operations to execute on the growth roadmap and deliver against key shared business goals.

  • Be customer-obsessed. You’ll understand our customers and their journey and pain points to identify optimization opportunities to drive scalable growth. You take a holistic view across the customer lifecycle, and you get energy from creating delightful, cohesive experiences that drive business outcomes.

Our company values, from the inside out

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Values cover image 2

Your background

  • Demonstrated B2B SaaS growth marketing experience. You have proven experience in performance marketing, user acquisition, product growth, or growth marketing functions. You understand product-led and organic growth strategies for B2B SaaS products, and ideally, have seen their implementation them before.

  • Depth of knowledge of high-growth, product-led B2B SaaS go-to-market strategies. You understand product-led and organic growth strategies for B2B SaaS products, and seen their implementation them before.

  • Excellent communicator. Excellent, concise communication so you can easily convey your thoughts, opinions, and feelings with teammates. You’re a structured thinker with a proven history of managing multiple complex projects simultaneously and mobilizing cross-functional teams.

  • A great attitude. The right attitude towards a sense of urgency, risk, and uncertainty about the future that comes with working at an early-stage startup. This is an opportunity to be involved in an exciting journey from the very start.

  • Pragmatism. You’ll need to be comfortable with ambiguity, be resourceful to solve problems, and be able to adjust to shifting deadlines and project goals. We haven’t figured everything out yet.

At Dovetail, we’re passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It’s no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an under-represented group. Please take a peek at Dovetail’s commitment to Program 50/50 and hear why we’re officially a Great Place to Work on our careers page for more info!

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San Francisco, California
Full time
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Equity for everyone

No matter your role, we provide equity for all along with competitive salaries. See your investment grow as Dovetail grows.

Annual retreats

We aim to go away every year to celebrate achievements and have some fun as a team, from NZ to the Whitsundays.

Equal parental leave

We offer an inclusive framework of 20 weeks equal paid leave to support new parents.

Travel to sunny Sydney

You'll have the opportunity to spend significant time in sunny Sydney to work closely with the team.

Commuter perks

We cover up to $280 per month of all your commuter costs, whether it be parking or public transport.

Develop and grow

Take a course, attend a lunch and learn, or head to a conference! We love to support you any way we can.

Extra paid days off

Enjoy ad-hoc KitKat days to take a step back and spend it however you like.

Health is wealth

We cover up to 75% of the premium plans for medical and dental. Plus, have access to Uprise (Employee Assistance Program) for you and your family.

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