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Product Marketing Manager

Dovetail is the world’s leading customer insights hub, helping thousands of teams better understand their users so they can build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail helps companies like Atlassian, Canva, Salesforce, and Starbucks uncover insights fast—no matter the method. Driven by ambition and innovation, the Dovetail team is customer-obsessed and on a mission to help the world improve the quality of every thing.

Founded in 2017, Dovetail has 100+ employees across offices in Sydney and San Francisco. We've created a unique environment to help us achieve our challenging mission. A culture that aspires to excellence, where nothing is too small to be improved.

We are building a category-defining product in 2024 and beyond, and are looking for a highly motivated Product Marketing Manager to help bring it to market to drive growth. Reporting to the Product Marketing Lead, you will work very closely with our Design and Engineering teams to bring new features to market in ways that showcase Dovetail’s differentiation and market leadership. From launch management and content creation to cross-functional collaboration and go-to-market planning, you thrive in both tactical and strategic settings and have a strong track record that will help you deliver results that bring our product strategy to life in the minds of our customers.

Who you’ll work closely with

Alissa Lydon
Product Marketing Lead
Ally Kendall
Senior Product Marketing Manager
Athan Zikou
Engineering Manager
Sarah Burton
Lead Product Designer

What you’ll do

  • Experience in product marketing, product management, customer success, or SaaS sales. You have several years of experience in a customer-centric role. You have experience supporting products and features, at any point of the product development journey, from ideation to launch to adoption.

  • Experience working with product teams. We expect you to jump right in and collaborate with our designers and engineers. You have experience working cross-functionally and learned useful lessons on how to work effectively as a part of a team.

  • Clear communicator & excellent writer. We expect you to take big, ambitious ideas and distill them down into concise, exciting talking points. You have experience bringing the voice of the customer to an entire team and get buy-in on your ideas and strategies. You are comfortable writing informative but persuasive content that connects with customers and communities

  • Pragmatism. We're looking for someone who can wear multiple hats across the entire lifecycle of product exploration, launch and adoption. You are willing to get into the details to ensure consistent messaging for our customers across all touch points.

  • Attention to detail. One of our values is “if we do it, we nail it.” You have a high-quality bar and strive to maintain an excellent level of detail and consistency across all content you create.

  • A great attitude. The right attitude towards a sense of urgency, risk, and uncertainty about the future that comes with working at an early-stage startup. This is an opportunity to be involved in an exciting journey from the very start.

  • Strong domain expertise is a plus. Ideally, you have hands-on experience working in small startups that are growing and transitioning to a more mature scale-up. Domain expertise in user research or design software is specifically a plus for this role.

  • Strong product marketing experience is a plus. You've supported multiple products and features from ideation to launch to adoption. We expect you to have supported successful product launches, and learned useful lessons from any failures.

Your background

  • Strong product marketing experience. You've launched multiple products and features from ideation to launch to adoption.

  • Experience working closely with product teams. We expect you to jump right in and collaborate with our product managers, designers, and engineers. You've had experience working in the weeds with product teams in making tough priority tradeoffs and helping them set product strategy.

  • Experience with commercial strategies like pricing and packaging projects.

  • Clear communicator. We expect you to take big, ambitious ideas and distill them down into concise, exciting talking points. You have experience bringing the voice of the customer to an entire team and get buy-in on your ideas and strategies.

  • Experience with B2B SaaS products is a plus. You understand product-led growth strategies for B2B SaaS products and have implemented them before. Freemium growth models, funnel analysis and pricing decisions are areas that you have experience owning and driving.

  • Strategy consulting experience is a plus. Being able to strategically problem solve with a strong sense of commercial strategy as it relates to positioning, pricing and strategy is a big plus

  • Startup expertise is a plus. Ideally, you have hands-on experience working in startups that are growing and transitioning to a more mature scale-up.

At Dovetail, we’re passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It’s no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an under-represented group. Please take a peek at Dovetail’s commitment to Program 50/50 and hear why we’re officially a Great Place to Work on our careers page for more info!

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Sydney, Australia
Full time
Marketing
Apply for this role

Benefits

Equity for everyone

Everyone’s an owner at Dovetail—receive equity options along with a competitive base salary.

Doveclubs

Find your people. From running to go-karting, bouldering to surfing, there is a club for everyone.

Equal parental leave

We offer an inclusive framework of 20 weeks equal paid leave to support new parents.

Modern and pet friendly offices

Bring your pooch to our modern, ergonomic offices, plus enjoy organized monthly events.

Flexible work life balance

Whether you're a parent, student, or juggling a million things, we get it. While we're an office-first culture, we work together to make your schedule work for you.

Develop and grow

Take a course, attend a lunch and learn, or head to a conference! We love to support you any way we can.

Extra paid days off

Enjoy ad-hoc ‘KitKat days’ to take a step back and spend it however you like.

Health is wealth

Every Dovetailer has access to Uprise (Employee Assistance Program) for themselves as well as their families.

Join the team

Dovetail’s mission is to improve the quality of every thing. To help us nail this, we need the best team.


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