Product Marketing Manager

We believe customer obsession builds the best products, so our mission is to ‘enable product teams to make better decisions through the power of customer understanding’. We think what we’re building is an exciting, brand-new category of software. Our product-led growth strategy has seen us expand to thousands of customers like VMware, Shopify, Autodesk, GitLab, Porsche, Canva, and more.

We don't have a large sales team, which means product marketing plays a huge role in how we successfully scale the product and business. You will work closely with our product, marketing and customer success teams to execute our strategy, and define how product marketing works at Dovetail. We're looking for someone who can wear multiple hats and has great attention to detail to build a product marketing function that reflects our brand and obsession with customers.

• Own messaging and positioning. We have ambitious goals of creating a new category of software that helps researchers and their teams develop a new level of customer understanding. You will own how we position the product in market, define our value proposition and the language we use in marketing material, within the product, and in internal discussions.

• Develop a deep understanding of our market and customer. We are a customer obsessed team, but you will take this to an entirely new level of understanding. You will define customer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings. The team will look to you as the voice of the customer.

• Support product launches. Our product team moves fast so we constantly have exciting new features to share with our customers. You will write blog posts, help articles, create launch materials for our sales team, write email newsletters and communicate with our rapidly growing Slack community to support these launches. You also know that a product launch is just the beginning and will support continued adoption of features as our team improves them.

• Partner with our product team. Be a close partner with our product, design, and engineering teams. You'll contribute to our product strategy, how we prioritize features and be a constant advocate for our customers. You will understand our funnel better than anyone and drive pricing and packaging decisions for new features and products.

• Enable our go-to-market teams. Support our small, but effective sales and customer success team. Identify and deliver assets, programs, campaigns to accelerate our self-serve acquisition, including webinars and pre-recorded demos. Prepare and drive enterprise cases studies as sales enablement material, drive partnership opportunities, and own analyst relations.

• Execute in the face of ambiguity. We are moving fast and defining an entirely new category of software, which means we are faced with plenty of uncertainty and ambiguity. It is critical that you are able to balance strategic thinking with rapid execution. You believe in constant progress over perfection.

• Grow our product marketing function. You will be our first true product marketing hire. You will work closely with our Head of Product to build the team, define ways of working and recruit future team members.

• Experience in product marketing, customer success, strategy, consulting, or SaaS sales. You have several years of experience in a customer-centric role. You have experience supporting products and features, at any point of the product development journey, from ideation to launch to adoption.

• Experience working closely with product teams. We expect you to jump right in and collaborate with our product managers, designers and engineers. You've had experience working in the weeds with product teams in making tough priority tradeoffs and helping them set product strategy.

• Clear communicator. We expect you to take big, ambitious ideas and distill them down into concise, exciting talking points. You have experience bringing the voice of the customer to an entire team and get buy-in on your ideas and strategies.

• Experience with B2B SaaS products. You understand product-led growth strategies for B2B SaaS products and have implemented them before. Freemium growth models, funnel analysis, and pricing decisions are areas that you have experience owning and driving.

• Pragmatism. We're looking for someone who can wear multiple hats across the entire lifecycle of product exploration, launch, and adoption. You are willing to get into the details to ensure consistent messaging for our customers across all touch points.

• Strong domain expertise is a plus. Ideally, you have hands-on experience working in small startups that are growing and transitioning to a more mature scale-up. Domain expertise in user research or design software is specifically a plus for this role.