SEO Specialist, Growth

Dovetail’s mission is to enable the world to create better products and services through deep customer understanding. We empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative and powerful research platform.

We’re building a highly efficient go-to-market model where anyone who wants to understand their customers can adopt, use, and scale Dovetail without any barriers or friction. The Growth team works to accelerate this go-to-market model by identifying opportunities to make impactful improvements for our customers and business. The team works to identify the clearest opportunities for business impact, and then works backwards from there to execute on the biggest customer problems they can solve.

As an SEO specialist at Dovetail, you’ll shape the search strategy, roadmap, and execute to drive key business measures and to solve real-world research challenges of our customers. Developing new channels for acquisition is a focus for the Growth team, and we’re working on a new template marketplace to further accelerate our organic growth. We’re inspired by marketplaces like Canva’s template library, Miro’s miroverse, and Airtable Universe that have been so successful because of their search strategy. Search is critical in developing this channel and you’ll play a pivotal role in building this out into a world-class acquisition channel.

Who you’ll work closely with

Kai Forsyth
Senior Product Manager
David Richard
Senior Software Engineer
Bec Lourey
Senior Product Designer

What you’ll do

  • Scale our template marketplace. You’ll implement and maintain high standards of content and technical SEO practices to grow user traffic, mapping user intent with quality content to drive new sign ups.

  • Set, own, and report on key SEO goals. You’ll foster accountability by setting clear goals and requirements and work to define and measure what success looks like, and you’ll leverage tracking, reporting and analytics to report on progress.

  • Design and implement SEO campaigns. You’ll identify and put into the action the highest leverage opportunities to drive impact. You’ll perform ongoing keyword discovery, expansion and optimization, develop and implement link building strategies to influence your goals.

  • Drive improvements and influence cross-functionally. You’ll recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords and work with marketing teams to inform content creation and engineering teams to drive best practice technical improvements.

  • Be a leader in your craft. You’ll stay abreast of industry best practices, trends, and algorithms changes to inform SEO strategies, and identify new opportunities for growth.'

  • Join our Growth team. You’ll partner closely with the Growth team to influence and develop new channels to impact our goals and be massive force-multipliers for our business.

Our company values, from the inside out

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Your background

  • Proven experience in large scale website SEO. You’ll have hands-on experience working to optimize for search in large scale websites with thousands of pages.

  • Understanding of performance marketing. You have a solid understanding of performance marketing, conversion, and customer acquisition, ideally in a high-volume B2B SaaS environment. You have hands-on experience leveraging industry-standard tools for keyword research, reporting, and optimization.

  • Experience with B2B SaaS products. You understand product-led and organic growth strategies for B2B SaaS products and seen their implementation them before. You have significant experience owning, analyzing and driving positive search outcomes.

  • Incredible communicator. Excellent, concise communication so you can easily convey your thoughts, opinions, and feelings with customers and teammates.

  • A great attitude. The right attitude towards a sense of urgency, risk, and uncertainty about the future that comes with working at an early-stage startup.

  • Pragmatism. You’ll need to be comfortable with ambiguity, be resourceful to solve problems, and be able to adjust to shifting deadlines and project goals.

At Dovetail, we’re passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It’s no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an under-represented group. Please take a peek at Dovetail’s commitment to Program 50/50 and hear why we’re officially a Great Place to Work on our careers page for more info!

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Sydney, Australia
Full time
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Equity for everyone

No matter your role, we provide equity for all along with competitive salaries. See your investment grow as Dovetail grows.

Annual retreats

We aim to go away every year to celebrate achievements and have some fun as a team, from NZ to the Whitsundays.

Equal parental leave

We offer an inclusive framework of 20 weeks equal paid leave to support new parents.

Modern and pet friendly offices

Bring your pooch to our modern, ergonomic offices in the heart of Surry Hills, plus enjoy organized monthly events.

Flexible work life balance

Whether you're a parent, student, or juggling a million things, we get it. While we're an office-first culture, we work together to make your schedule work for you.

Develop and grow

Take a course, attend a lunch and learn, or head to a conference! We love to support you any way we can.

Extra paid days off

Enjoy ad-hoc KitKat days to take a step back and spend it however you like.

Health is wealth

Every Dovetailer has access to Uprise (Employee Assistance Program) for themselves as well as their families.

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