Categorize qualitative data.

Highlight text in our collaborative editor and turn sentences into structured, tagged data.

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Collaborative editor

Take notes with your teammates during customer interviews and user testing sessions and tag sentences as you identify patterns.


Simply select text to highlight it with a tag or insight. See everything you’ve tagged in one view, across projects and notes.

Bulk editing

Organically evolve your tagging system with bulk editing. Select multiple highlights and add, replace, and remove tags and insights with ease.

Sentiment analysis

Let Dovetail do the work for you. Enable automatic sentiment analysis and Dovetail will add positive and negative tags for you.

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