We’ve put together a few tips & tricks to help with your qualitative research.
A diary study is a qualitative research method used to learn about people’s behaviors, thoughts, and feelings over time. This guide gives an overview of diary studies and their benefits.
Finding, incentivizing, and managing research participants is one of the most logistically involved aspects of qualitative research. This guide gives you some tips to make it easier.
Qualitative data and quantitative data serve different purposes. Generally, quantitative data will tell you the ‘what’ and qualitative data will tell you the ‘why’.
Text messaging (SMS) is a simple way to get qualitative data for ethnographers, user researchers, and market researchers. This guide covers the pros & cons of running a diary study via SMS.