A few tips & tricks to help with your user research.
Analysis gets a bit more complicated if you’re creating surveys with open-ended questions. Analyzing this sort of data is called qualitative data analysis or QDA for short.
Finding, incentivizing, and managing research participants is one of the most logistically involved aspects of qualitative research. This guide gives you some tips to make it easier.
Qualitative data and quantitative data serve different purposes. Generally, quantitative data will tell you the ‘what’ and qualitative data will tell you the ‘why’.
A diary study is a qualitative research method used to learn about people’s behaviors, thoughts, and feelings over time.
Text messaging (SMS) is a simple way to get qualitative data for ethnographers, user researchers, and market researchers.