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Press kit & logo usage

Find our logo guidelines, brand assets, and more.

If you’re interested in writing about Dovetail, adding our logo to your website, or including us in a slide deck, you’ve come to the right place.

Download the press kit

Our press kit contains logos and logomarks in a variety of file formats along with three founder photos. If you have any questions or need something else, contact us.

Download press kit (

Logo usage guidelines

When using the Dovetail logo, keep these things in mind:

  1. Always leave generous space around the logo so it’s never cramped.
  2. Maintain the original aspect ratio and do not distort the logo.
  3. Use the recommended colors and do not re-color the logo.
  4. Use the correct format for the medium (e.g. PDF for print, SVG for web).
  5. Use the correct size so it’s not ‘pixelated’ or ‘blurry’.

Logo colors

The four colors used in all variations of the logo are:

  • Purple (#502DA8)
  • Magenta (#F84F77)
  • Blue (#5182F8)
  • Indigo (#24124D)

Logo usage examples

The logo works best in a colored form on a solid white background. This is the optimal usage of the logo in print, or on most websites.

Dovetail logo in color on a solid white background

If you need to invert the colors, use a white logo on a Purple (#512DA8) background.

Dovetail logo in white on a solid Purple background (#512DA8)

If you need to greyscale the logo, please use Indigo (#24124D) on white. If possible, avoid changing the opacity of the logo to make it lighter.

Dovetail logo in Indigo (#24124D) on a solid white background

Likewise, the same rules apply for logomarks when used alone.

Dovetail logomarks in three colors on a solid white background

Logo usage crimes

Please don’t stretch or distort the logo, use it with an unapproved color, add drop shadows, use it on top of an unapproved background color, complicated background image, or in a container where there’s not enough room for the logo.

Examples of using the Dovetail logo incorrectly

2 minute read
Updated 27 Aug 2019


Benjamin Humphrey

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