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Run automatic sentiment analysis

Sentiment analysis is when software analyzes text and determines whether it expresses positive or negative sentiment. In Markup, Dovetail can automatically analyze the sentiment of your data at the sentence-level.

How it works

Dovetail will add Positive and Negative tags to sentences in notes that express a strong positive or negative sentiment. For example, let’s say you had the following piece of user feedback:

“Hi guys. I love the product overall. It has a very clean design. But I really hate that I can’t search my data.”

“I love the product overall” and “It has a very clean design” are strongly positive, so they will be tagged with Positive. “But I really hate that I can’t search my data” is negative, so it will be tagged with Negative. “Hi guys” will not be tagged because it does not show a strong sentiment either way.

Enable sentiment analysis

Automatic sentiment analysis can be enabled when you import data into Markup using any of the following methods:

  • Import structured spreadsheet data

  • Connect apps to Dovetail with Zapier

For detailed instructions, follow the relevant help article.

Supported languages

Automatic sentiment analysis works on text in the following languages:

  • Chinese (Simplified)

  • Chinese (Traditional)

  • English

  • French

  • German

  • Italian

  • Japanese

  • Korean

  • Portuguese

  • Spanish

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Lucy Denton

Senior Product Designer

Article info

Last updated 24 March 2022
1 min read

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