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Getting the brand back together

1 minute read

Come on down and see the refreshed Dovetail brand!

Over the past couple of months, we’ve done some creative soul-searching to reinvigorate the look and feel of the Dovetail brand. You’ll notice a fresh logo, color palette, typography, and illustration style. With all this freshness about, you might feel compelled to sing Outkast’s 2000 hit single—So fresh, So clean. Scroll down to take a gander, have a peek, and peruse our new vibe.

Check out our website for the new look and feel and keep your eyes peeled as we roll it out on our Slack, LinkedIn, Instagram, and Twitter.

Our new logo is simplified to make it distinct, consistent, and universal.
Our new logo is simplified to make it distinct, consistent, and universal.
Goodbye rainbow! Our new favicon only has two colors and two versions—purple on white, or white on purple.
Goodbye rainbow! Our new favicon only has two colors and two versions—purple on white, or white on purple.
To match our playful brand, we have changed up our font. Welcome Manrope—our new lead actor!
To match our playful brand, we have changed up our font. Welcome Manrope—our new lead actor!
No, it’s not some wacky new gym apparatus, it’s our new primary font.
No, it’s not some wacky new gym apparatus, it’s our new primary font.
Practice your ABCs with our sparkly new type, Manrope.
Practice your ABCs with our sparkly new type, Manrope.
“&*?, that is a good-looking font!
“&*?, that is a good-looking font!
Our new color palette is divided into three types—neutrals, primary, and secondary. Our favorite you ask? Fandango!
Our new color palette is divided into three types—neutrals, primary, and secondary. Our favorite you ask? Fandango!
We use striking color and simple linework to represent our brand characters.
We use striking color and simple linework to represent our brand characters.
Our ever-evolving illustration style is used for both external and internal communications, such as our new Dovetail Values.
Our ever-evolving illustration style is used for both external and internal communications, such as our new Dovetail Values.
“Put the customer first” is one of five new Dovetail values. These posters are fun and kooky, making it easy to remember and embed in our daily Dovetail life.
“Put the customer first” is one of five new Dovetail values. These posters are fun and kooky, making it easy to remember and embed in our daily Dovetail life.
New Dovetail swag is coming soon! I mean, who doesn’t love a good tote?
New Dovetail swag is coming soon! I mean, who doesn’t love a good tote?
As the first place people usually land to find out about Dovetail, our in-house illustrator created a masterpiece that represents all the different users within an organization that rely on Dovetail to deepen customer understanding.
As the first place people usually land to find out about Dovetail, our in-house illustrator created a masterpiece that represents all the different users within an organization that rely on Dovetail to deepen customer understanding.
Over the past few months, the Dovetail team has launched a bunch of new features. Check out the new landing pages that outline how each of our features assists in uncovering customer insights and building a shared company brain.
Over the past few months, the Dovetail team has launched a bunch of new features. Check out the new landing pages that outline how each of our features assists in uncovering customer insights and building a shared company brain.
If you are reading this on your phone, check out our website. Isn’t it beautiful?
If you are reading this on your phone, check out our website. Isn’t it beautiful?

What do you think? What’s your favorite new brand element? We’re keen to hear from you!

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