Unlock customer-led product decisions

Build a customer-centric culture within your product team with a centralized, collaborative and robust research platform.

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Amazon
Canva
Google
Shopify
Sketch
Volkswagen
Xero
Glossier

Import and store all your customer knowledge

Bring all your customer research into one place - interviews, surveys, usability tests, support tickets, NPS responses, and more.

Quickly transcribe your qualitative research interviews

Pull in any customer conversation, and we'll transcribe it with our fast and accurate transcription engine.

Start analyzing your quantitative research in just a few clicks

Bring essential customer data into Dovetail from Google Drive, a CSV file, or via Zapier. Streamline the process, jump straight into analyzing and uncovering customer insights.

Easily find past and current research with powerful search

Build your library of customer knowledge and effortlessly uncover relevant research across all projects and files.

Customer Interview
Customer interviews

Keep recordings and notes in one place and make sense of themes across your interviews with tags.

Employee interviews
Employee interviews

Transcribe internal interviews and discover patterns with highlights and tags.

Market Research
Market research

Conduct trend analysis by analyzing existing research reports and articles.

Net Promoter Score
Net Promoter Score

Connect your NPS survey tool and identify patterns across qualitative responses from promoters, passives, and detractors.

Sales Calls
Sales calls

Import recordings from Zoom and let Dovetail transcribe them for storage and analysis.

Support Ticket
Support tickets

Connect tools like Zendesk and ServiceNow to research themes in your support tickets.

Survey
Surveys

Create highlights and tags to find patterns across responses and make sense of all your survey data.

Usability testing
Usability testing

Find patterns across sessions, store metrics like system usability scale (SUS) or time on task, and share insights.

Gather deep customer insights through collaborative analysis

Work together - product, design, research - to conduct research and identify atomic insights that inform product roadmap.

Group common themes to uncover patterns

Use customizable tags - at a project or product level - to perform thematic analysis. Refine your tagging taxonomy with your team and throughout ongoing research studies.

Segment research to reveal atomic insights

Create custom fields to store attributes like name, age, interview date, and more, then use powerful filtering controls to segment and refine your results by structured data.

Synthesize your data using a range of different views

Create new views and use saved filters to simplify synthesis, or split analysis between team members to speed up your research process.

Becky White from Canva

Dovetail brings everything into one place. Everyone in the product team can easily go in and view research sessions. It makes everything a lot less chaotic, a lot more organized, and the research team a lot less stressed.

Becky White, Lead Design Researcher at Canva

Share customer knowledge that influences product decisions

Aggregate your qualitative and quantitative data sets and present your findings in a way that inspires action.

Aggregate past and current customer knowledge for more robust analysis

Tap into your research repository and find past research that anyone in your organization has uploaded. Remix this with your own research for a more robust narrative.

Create actionable, evidence-backed reports that tell compelling stories

Craft engaging reports that link to research data to maintain traceability and provide an always-live, media-rich report experience.

Understand the impact of your recommendation

See how many and which teammates have viewed and liked your reports. Start conversations with comments and mentions.

Unlock customer-led product decisions today

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