Erik loves being in the user research team at Shopify because he is in love with Shopify’s users. They’re driven, they’re smart, and they’re a wonderfully diverse group of people. Seeing someone gain independence by turning their passion into a business is so inspiring for Erik. Every day he wakes up wanting to better understand how Shopify’s customers work, what their challenges are, and uncover opportunities for Shopify to help them reach their goals.