James is President of San Diego Experience Design Professionals, where he leads over 2,800 UX Professionals in cultivating a vibrant local design community centered around inspiration, connection, and education. He received a B.S. in Human-Computer Interaction from UC Irvine and specializes in qualitative user research, with previous professional experience in Biotech at Thermo Fisher Scientific and Medical Devices at Reflexion Health. James believes that leveraging user research to understand and empathize with users leads to memorable, impactful experiences. James is vehement about advocating the value of user research and engaging cross-functional team members throughout the research process.