Net Promoter Score analysis

Start making sense of your NPS responses and uncover customer insights that inspire action across your organization.

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Identify patterns in your survey responses

Deeply understand customer feedback with automated sentiment analysis, advanced tagging and segmentation capabilities.

Use automated sentiment analysis to categorize responses

Quickly get a picture of the number of positive and negative comments in your NPS responses.

Discover patterns with thematic analysis

Group common themes to better understand customer loyalty and satisfaction with customizable tags.

Segment your data by NPS score

Create custom fields to store customer attributes, such as detractor, passive, or promoter, then use powerful filtering controls to segment and refine your results.

Standardize your research process

Create your own template or use one of our pre-made templates to effortlessly kickstart a new NPS response study.

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Analysis features


Select and highlight paragraphs, sentences, or words to categorize with tags.

Tag management
Tag management

Easily modify your tags during analysis with controls like edit, copy, move, and merge.

Structured data

Create custom fields to store attributes like name, age, interview date, and more.


Use powerful filtering controls to segment and refine your results by structured data.

Bulk edit
Bulk edit

Select multiple things and perform operations on all of them at once.

Sentiment analysis
Sentiment analysis

Machine learning automatically tags sentences for you in over 12 different languages.

Drag and drop boards
Drag and drop boards

Intuitively organize your tags into boards and groups with Trello-like drag and drop.


Import data from Google Drive, a CSV file, or drag and drop to upload files directly.


Create traceable atomic insights backed by evidence from your analysis in projects.


Search the full text of research data and insights across all projects in your workspace.

Zip file
File storage

Store images, videos, and documents directly or within notes.


Organize projects to track different initiatives across departments and teams.

Get your organization closer to your customer

Share insights from your NPS analysis that inspire action and builds a customer-centric culture.

Share beautiful research reports

Create evidence backed insights

Invite discussion within stories and data

Search past NPS response data

Easily share research with decision makers

With unlimited free viewer accounts, everyone in your organization can access customer insights to build empathy. Only pay for those who conduct analysis.

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The latest insights delivered to your team

Easily keep your stakeholders across the latest findings from your analysis with email notifications, or integration with Slack.

Effortlessly import your NPS responses

Integrate your customer survey tools into Dovetail and quickly analyse and uncover customer insights.

Unlock powerful workflows and automations by connecting Dovetail and Zapier, with over 3,000 integrations on offer.

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Directly import NPS responses from a spreadsheet

Upload your CSV files into Dovetail and start analyzing in just a few clicks.

Seamlessly import customer data from Google Drive

Improve efficiency and streamline your workflow by integrating Dovetail with the tools you’re already using.

Guides illustration

Discover how to analyze your NPS responses

Learn more about how to import and analyze NPS responses in Dovetail to create effective and actionable insights.

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Analyze your NPS responses today

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