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Understand your customers.

Organize research data & user feedback, analyze it together, and share insights with your team. Understand your customers with Dovetail and build better things.

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Abhilash — Senior Researcher at Freshworks

“My team has started using Dovetail even more and the amount of productivity increase we are witnessing is amazing. The turnaround time for customer interviews to be converted to reports has reduced immensely and the quality of our reports have also improved a lot. Your app is simply too good!”

Abhilash — Senior Researcher at Freshworks
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Take awesome research notes

Collaborate on note-taking in customer interviews or observations during user testing. Organize, analyze, and share your research notes & customer feedback.

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Identify themes across your data

Add annotations when you recognize patterns in unstructured data. Build a tag library for your project using color-coding, tag groups, and definitions.

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Organize and store your research

Store user research data and customer feedback in the same place. Group notes, tags, and insights in lists or boards. Simply drag & drop to reorganize.

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Organically evolve themes into insights

Annotate fragments of text, then turn these themes into insights while preserving the original relationships.

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Tina — UX Designer at MacMillan Learning

“I have to say I am really loving Dovetail and the potential it has in gathering and sharing qualitative data and insights!”

Tina — UX Designer at MacMillan Learning

Connect 750+ apps

Automatically import research data like customer feedback, interview transcripts, support tickets, tweets, and more from hundreds of apps via our Zapier integration.

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Build a classification system as you go

Select multiple text fragments across notes and quickly replace or remove the tag that’s applied.

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Bring your team along for the journey

With Dovetail, your raw data lives in the same place as your insights. Invite stakeholders to collaborate on your research and get them involved.

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