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What is grounded theory? Unearthing insights in qualitative research
Brennan Martin
What the Great Resignation means for founders: it’s time for change
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“When people cook for themselves, is that democratizing restaurants?” asks Spool, a wry grin spreading across his cheeks. In the research community and beyond, Spool’s ideas are well known. Perhaps less well-known is his penchant for witty analogies. Before the end of our conversation, he’ll pepper me with some more. But not before he takes his shot at a few sacred cows.

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Tomer Sharon
UX author and cofounder at a stealth mode startup. Ex-Google, WeWork, and Goldman Sachs
Thought leader and WWE fanboy.
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What is grounded theory? Unearthing insights in qualitative research
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