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Researchers spend a lot of their day talking to people, trying to understand them and empathize with their experiences. Of course, they're not the only ones in the organization speaking to people. Researchers find this challenging because it’s hard to determine if other departments ask unbiased questions and capture useful data. It can be daunting to figure out what questions will result in relevant insights that’ll later be leveraged for better research.

The more people who understand research techniques, the more data can be added into the pipeline and leveraged when generating insights. This prospect makes it incredibly important to educate stakeholders on how to best conduct research sessions and capture the correct data.

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Tomer Sharon
UX author and cofounder at a stealth mode startup. Ex-Google, WeWork, and Goldman Sachs
Thought leader and WWE fanboy
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Lucy Denton
Senior Product Designer, Dovetail
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Head of Partnerships, Academy Xi
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Director of UX Operations , Salesforce
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James Vinh
President, San Diego Experience Design Professionals
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The secret behind Four Pillars’ world-beating title