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Researchers spend a lot of their day talking to people, trying to understand them and empathize with their experiences. Of course, they're not the only ones in the organization speaking to people. Researchers find this challenging because it’s hard to determine if other departments ask unbiased questions and capture useful data. It can be daunting to figure out what questions will result in relevant insights that’ll later be leveraged for better research.

The more people who understand research techniques, the more data can be added into the pipeline and leveraged when generating insights. This prospect makes it incredibly important to educate stakeholders on how to best conduct research sessions and capture the correct data.

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Rachel Posman
Director of UX Operations , Salesforce
Chaos queller and design addict
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Picture of contributor to Method in Madness, Lucy Denton.
Lucy Denton
Senior Product Designer, Dovetail
Passionate designer and cake aficionado.
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Picture of contributor to Method in Madness, James Vinh.
James Vinh
President, San Diego Experience Design Professionals
Expert user researcher and San Diego fan.
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Leverage tested research conversations techniques and maximize the output and potential for insights.
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Curated in Sydney and consumed globally: Method in Madness explores the craft and challenges of understanding people while working in the madness of organizations worldwide.
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