Simple, transparent pricing.

Pay only for people who contribute data, analysis, and insights. Everyone else can view for free.

Non-profit / academic

We offer a 20% discount for non-profits and academic institutions. Contact us to have this applied to your workspace.


Are you your own boss? We have a special plan for freelancers. Contact us for more information.


USD / user / month billed yearly
Minimum 5 users

Pay yearly (save 20%)
Unlimited free viewer accounts
Unlimited projects
Text, images, and files
Data analysis and insights
Full-text search with querying
Automatic sentiment analysis
Global user access management
Project access control
Encrypted data at rest
SSO via Google
Priority email support
Knowledge base
GDPR compliant
Pay by invoice†
† Available on payments over $2,500

Who are users and viewers?

Users are people who contribute data and analysis to Dovetail, like researchers, designers, and product managers. Viewers are everyone else, and are free.

What’s a project?

A project is a container that holds research data like survey responses, transcripts, and files, along with your research plan, analysis, and insights.

Are you GDPR compliant?

Yes. We’re GDPR ready with a privacy-by-design architecture, clear privacy policies, and a DPA available if required. Terms and policies →

Will you negotiate your terms?

We don’t negotiate our terms. All customers must agree to our standard terms, however we have an MNDA if required. Terms and policies →

How safe is our data?

We use industry-standard cloud infrastructure along with extra safeguards to ensure your data remains private and secure. Security →

Do you have any case studies?

Yes. See how other companies get value out of Dovetail by checking out our customer success stories and testimonials. Customer stories →

How do you compare to similar tools?

Depending on what you’re thinking of, Dovetail might be more collaborative, more intuitive, or cheaper. Check out our answer on Quora →

Will we be charged when the trial’s up?

No, we don’t require a card upfront. If you want to continue using Dovetail at the end of your trial, we’ll ask for your credit card then.

What happens if we don’t upgrade?

Your data will be accessible in a ‘read-only’ state indefinitely, unless you delete it. You can browse or download your data at any time.

Can we cancel at any time?

Yes. You can cancel your subscription whenever you like, however we do not offer refunds for a billing period you’ve already paid for.


I've got to say, playing around with Dovetail I felt a deep unwinding of tension - it seems like the answer to the need I had for a lightweight but powerful and affordable insights repository that makes the value of qualitative research plain as day.

BasheeraDesign Lead at DemandLogic

I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow.

BenjaminFounder at For The Win

Loving the product. Tagging has been a breeze and re-organizing my thoughts using Dovetail has been easier than any other platform I’ve used!

ErikResearcher at Shopify

One of the biggest challenges I face is making the work I do transparent and keeping the wider business engaged in the research we are conducting. Dovetail has become an essential tool for me, in this regard, and has really transformed the way I work. Being able to record all raw notes as research is being conducted, and inviting people to get in there and be part of the process, makes the research we do accessible and keeps everyone involved.

SophieResearcher at Kickstand

I’m just loving Dovetail for qualitative user feedback documentation and analysis. It’s just a lovely experience. I don’t know what impresses me more… the app or the team and how they are building it!

MichaelVP of Product at Onist

We’ve been using Dovetail to collate and store all of our user research data. We love how easy it is to synthesise and gain insights, share the data with stakeholders, and access notes and insights whenever we need to. It saves us so much time.

SarahResearcher at Channel Nine

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