Shared knowledge base with global tags
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Simple, transparent pricing.

Pay only for people who contribute data, analysis, and insights. Everyone else can view for free.

Non-profit / academic

We offer a 20% discount for non-profits and academic institutions. Sign up for a workspace, then contact us to have this applied.


Are you your own boss? Our freelancer plan starts at $50 / month. Sign up for a workspace, then contact us for more information.


USD / user / month billed yearly
Minimum 5 users required

Pay yearly (save 20%)
Unlimited projects
Unlimited free viewer accounts
Unlimited insights
Text, images, and files
Qualitative data analysis
Full-text search with filters
Automatic sentiment analysis
Global user role management
Project-level access control
GDPR compliance & DPA
Encrypted data at rest
SSO via Google
Priority email support
Knowledge base
Pay by invoice †
† Available on payments over $2,400

Who are users and viewers?

Users are people who contribute data and analysis to Dovetail, like researchers, designers, and product managers. Viewers are everyone else, and are free.

What’s a project?

A project is a container that holds research data like survey responses, transcripts, and files, along with your research plan, analysis, and insights.

Are you GDPR compliant?

Yes. We’re GDPR ready with a privacy-by-design architecture, clear privacy policies, and a DPA available if required. Terms and policies →

Will you negotiate your terms?

We don’t negotiate our terms. All customers must agree to our standard terms, however we have an MNDA if required. Terms and policies →

How safe is our data?

We use industry-standard cloud infrastructure along with extra safeguards to ensure your data remains private and secure. Security →

Do you have any case studies?

Yes. See how other companies get value out of Dovetail by checking out our customer success stories and testimonials. Customer stories →

How do you compare to similar tools?

Depending on what you’re thinking of, Dovetail might be more collaborative, more intuitive, or cheaper. Check out our answer on Quora →

Will we be charged when the trial’s up?

No, we don’t require a card upfront. If you want to continue using Dovetail at the end of your trial, we’ll ask for your credit card then.

What happens if we don’t upgrade?

Your data will be accessible in a ‘read-only’ state indefinitely, unless you delete it. You can browse or download your data at any time.

Can we cancel at any time?

Yes. You can cancel your subscription whenever you like, however we do not offer refunds for a billing period you’ve already paid for.


My team has started using Dovetail even more and the amount of productivity increase we are witnessing is amazing. The turnaround time for customer interviews to be converted to reports has reduced immensely and the quality of our reports have also improved a lot. Your app is simply too good!

AbhilashResearcher at Freshworks

I've got to say, playing around with Dovetail I felt a deep unwinding of tension - it seems like the answer to the need I had for a lightweight but powerful and affordable insights repository that makes the value of qualitative research plain as day.

BasheeraDesign Lead at DemandLogic

I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow.

BenjaminFounder at For The Win

Our experience has been wonderful. The customer service is truly amazing. When we upgraded from our free trial we received and email from the CEO & co-founder. He has answered all questions we have had with a very fast response time. He has also asked for feedback, and responded to our suggestions. We have truly felt supported while using Dovetail.

LaurieFellow at Harvard University

Loving the product. Tagging has been a breeze and re-organizing my thoughts using Dovetail has been easier than any other platform I’ve used!


I really, really like it. It’s rock solid, super stable. I’m currently transferring a bunch of content from Trint to Dovetail and the difference in perceived quality is incredible.

KitResearcher at Studio IQ

Dovetail has made a big difference in our knowledge sharing and access capabilities for user research. We had developed a treasure trove of research over the years, and we felt somewhat limited by more traditional file sharing platforms, which essentially allowed us to put the research in one place, but not to explore and digest the information in an intuitive, user-friendly way.

MilaDirector of User Research at Houghton Mifflin Harcourt

I’m finding it very useful in helping me analyze research and collaborate with others. It’s nice and simple, easy to learn, but its simplicity belies its smarts. And from what I see of the people behind it, I believe it’s gonna get even better.

MattPartner at Interplay

I’m just loving Dovetail for qualitative user feedback documentation and analysis. It’s just a lovely experience. I don’t know what impresses me more… the app or the team and how they are building it!

MichaelVP of Product at Onist

As a service designer, I’ve finally learned how to make the switch from endless post its to Dovetail, and I’m now a bit spoiled for features! I love the ease of tagging and being able to see the entirety of my research in one place. I’ve recommended it to everyone in my studio. Love the UI and how simple it is to navigate. Keep up the great work team!

ScottDesigner at The Customer Experience Company

We’ve been using Dovetail to collate and store all of our user research data. We love how easy it is to synthesise and gain insights, share the data with stakeholders, and access notes and insights whenever we need to. It saves us so much time.

SarahResearcher at Channel Nine

I’ve been involved in software research projects for nearly 10 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re often living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.

SherifProduct Manager at Atlassian

I love that it’s made especially for researchers, and it has been researched — ha! — to suit their different styles of work. I love that it is continuously being improved thanks to the founders’ hard work. I love that you, Benjamin and Bradley, are so responsive, and you listen to and seek your customers’ feedback. In fact, what makes it the most special to me is that you've managed to turn your product into a community right from the start!

SonjaResearcher at Uniqa

One of the biggest challenges I face is making the work I do transparent and keeping the wider business engaged in the research we are conducting. Dovetail has become an essential tool for me, in this regard, and has really transformed the way I work. Being able to record all raw notes as research is being conducted, and inviting people to get in there and be part of the process, makes the research we do accessible and keeps everyone involved.

SophieResearcher at Kickstand

I just spent the entire day in Dovetail, love it. Looking forward to seeing the evolution of Dovetail and I hope it’s growing.

PascalLead at Whispers & Giants

Clear analysis, ease of use, tagging is fantastic. Saves hours of the qualitative research process.

TashSenior Designer at Intuit



Dovetail has been a great way for me to sort and organize our user research at Matter.

MarcDesigner at Matter

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