About us

We’re a small Australian company helping teams worldwide understand their customers, make better decisions, and do great work.

It all started in 2017

Dovetail was started in 2017 by two ex-Atlassians, Benjamin Humphrey and Bradley Ayers. We started Dovetail with a belief that deeply understanding one’s customers is the secret ingredient to making great products.

We’re on a mission

Dovetail has grown a lot thanks to our 2,000+ happy customers. We believe that every single organization conducts research of some form. Our mission is to enable teams to make better decisions through deep customer understanding.

Join our team

Help us build the future of research and work on an exciting product with thousands of fans worldwide, all from Sydney, Australia.

See open roles

What we value

We live these values every day, in everything we do.

Put the customer first

Seek to understand—and then solve—real customer problems. Earn and keep customer love through transparency, authenticity, and results. Watch competitors, but obsess over customers.

If we do it, we nail it

First impressions matter. Sweat the details, don’t sacrifice on quality, and create an awesome experience at every touchpoint whether it’s support, our interview process, or the product.

Get over yourself

Be authentic, humble, and empathetic to others. Remember the human behind the work. Operate collaboratively—rally around problems, and celebrate wins together.

Do the thing

Keep the speed up by taking pragmatic risks. Only agonize over irreversible decisions. Be reliable and follow through. If you say you’ll do something, do it.

Open by default

Trust others and assume good intent. If you need to build context and understanding; ask. Always share information freely.

Creating Dovetail’s values

“We want a set of values to build a shared understanding, and to help keep everyone aligned as we expand. The values need to help us make decisions about what to build, how we scale, and who to hire.”