About us

We’re a rapidly growing global company helping organizations worldwide improve the quality of their products and services through the power of customer understanding.

It all started in 2017

Dovetail was started in 2017 by Benjamin Humphrey and Bradley Ayers. They founded Dovetail with a belief that deep customer understanding is the secret ingredient to building great products.

We’re on a mission

Dovetail has grown a lot thanks to our 2,500+ happy customers. We believe that every single organization conducts research of some form. Our mission is to improve the quality of every thing.

Join our team

Help us build the future of research and work on an exciting platform with thousands of fans worldwide, from our Sydney and San Francisco offices.

See open roles

What we value

This is how we talk the talk and walk the walk.

Put the customer first

Seek to understand—and then solve—real customer problems. Earn and keep customer love through transparency, authenticity, and results. Watch competitors, but obsess over customers.

If we do it, we nail it

First impressions matter. Sweat the details, don’t sacrifice on quality, and create an awesome experience at every touchpoint whether it’s support, our interview process, or the product.

Stay humble

Be authentic, humble, and empathetic to others. Remember the human behind the work. Operate collaboratively—rally around problems, and celebrate wins together.

Do the thing

Keep the speed up by taking pragmatic risks. Only agonize over irreversible decisions. Be reliable and follow through. If you say you’ll do something, do it.

Open by default

Trust others and assume good intent. If you need to build context and understanding; ask. Always share information freely.

Creating Dovetail’s values

“We want a set of values to build a shared understanding, and to help keep everyone aligned as we expand. The values need to help us make decisions about what to build, how we scale, and who to hire.”

Beth Ferguson

Head of Talent

Meet the team

We’re a rapidly growing diverse team with one thing in common; we’re customer obsessed! We come from all corners of the globe — 🐨🥝🦁⛄️🍔 — but the magic happens in 🇦🇺 Sydney and 🇺🇸 San Francisco.