Super simple research analysis

Analyze qualitative user research data with powerful tagging, categorization, and reporting features.

Try free for 7 days

Analyze qualitative data

Analyze user research data like notes, transcripts, survey responses, NPS responses, and more

Build a tag library

Create and manage your library of tags with colors, groups, descriptions, and priorities

Visualize with charts

Get an overview of your research and compare tag usage with over a dozen beautiful charts and metrics

Save time with sentiment analysis

Run automatic sentiment analysis when importing data and let Dovetail do the tagging for you


Select text and highlight paragraphs, sentences, or words to tag them. Everything you’ve tagged is centralized in one place, like sticky notes.

Global / universal tags

Create global tags that span projects using extensions. Standardize sets of tags for use across projects.

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Tag management

Easily modify your tags during analysis with controls like edit, copy, move, and merge.

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Drag & drop boards

Organize your tags into boards and groups with Trello-like drag & drop.

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Beautiful charts

Visualize your tags on a beautiful bar chart, pie chart, treemap, and radar chart. Explore three different metrics and filter tags to quantify their usage.

Sentiment analysis

Dovetail’s NLP can automatically tag sentences for you in a variety of languages.

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The delightful user research platform
Discover patterns across interviews, usability testing, and more, and create insights to share with your team.
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