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Built for qualitative research projects.

Send email or SMS questions to participants on a schedule. People answer your questions by simply replying. Their answers are aggregated in Dovetail, ready for you to analyze and share with your team. It’s designed so you can do more research, for less!


1. Design your project and set the frequency of questions.


2. Collect real life, in-the-moment answers from participants.


3. Analyze, extract insights, and centralize it all in one place.


4. Share a summary of what you learned with your team.

Product tour

Feature overlay 1 Feature 1

Create a schedule to send your questions automatically

Schedule recurring questions to be sent automatically via SMS or email.

People’s answers are connected with each unique question, ready for analysis.

Feature overlay 2 Feature 2

Collaboratively analyze data with your team as it arrives

Easy to use analysis tools help you filter, tag, and sort answers.

If you’d rather analyze your data elsewhere, simply download it whenever you like.

Feature overlay 3 Feature 3

Collect photos, screenshots, or videos to put yourself in their shoes

See how real people experience products, services, and everyday life.

Just ask your participants to reply with an attached photograph or video and it’ll appear with their answer.

Feature overlay 4 Feature 4

Store key insights in the same place as your raw data

Keep notes of what you learn in the same place as your raw data. Highlight interesting themes that emerge during analysis by creating insights for your project.

Feature overlay 5 Feature 5

Share a summary of your project in a single click

When you’re ready to share your findings with stakeholders, just click a button and send the link, or invite them to your team.

Feature overlay 6 Feature 6

Include the whole team in your research and analysis

Teams make it super easy to collaborate on research, analyze results together, and share knowledge around your organisation.

The glorious feature matrix

This wouldn’t be a SaaS product if we didn’t list all the features you get in a neat grid.

Run a diary study using SMS messaging or email

Automatically send questions on a schedule

Analyze data with tags and grouping

Highlight interesting answers with stars

Receive photographs from participants to get the bigger picture

Capture and share research insights in a single place

Collaborate with researchers across your organization

Export responses and participant details to a .CSV file

Set timezones to run your research around the world

Track the progress of your project on the go with mobile support

Project data is stored securely using SSL encryption

You’re in control; pause and resume your project at any time

Edit answers to clean them up or merge during analysis

Preview your emails before they’re sent to nail the wording

Quickly log in to Dovetail using your existing Google account

Fantastic customer support gets back to you immediately