Easily analyze qualitative data in the cloud.

14 day free trial, no credit card required.

Add inline tags to qualitative data.

Identify patterns across qualitative data with our rich text document editor. Select text and quickly annotate sentences with tags.

See all of your annotations in one view.

View any tag to see a reverse view showing all the tagged text.

Manage tags with powerful bulk editing.

Refactor your tag system as you go. Select multiple annotations and add, replace, or remove tags in a few clicks.


Analyze research in our purpose-built editor


Quickly tag feedback using inline annotations

Bulk tag management

Easily add, replace, and remove tags from sentences

Import images, audio, and video files.

Drag & drop photos, screenshots, audio recordings, videos, and more into notes and keep the context around the file.

Organize everything on an intuitive board.

Use a drag & drop board to organize your research notes, tags, and insights.

Use projects for research initiatives.

Split research into projects with self-contained notes, tags, and insights. Archive projects when they’re completed to let everyone know.


Organize photos, recordings, and screenshots


View feedback as a board with drag & drop like Trello


Separate research initiatives into collaborative projects

Upload a spreadsheet of data to analyze.

Upload a spreadsheet to quickly create notes, tags, or insights. Import images, audio, and video with our bulk file uploader.

Understand your research at a glance.

Visualize and filter your tags with beautiful charts, ready to screenshot and drop into your research presentation.

Summarize your research with insights.

Create insights during the analysis process and store them with the source material. Learn from other projects and past research.

Data import

Upload a spreadsheet of data and import files in bulk


Create visualizations of your research project


Summarize your findings and learn from past research

We take your privacy and security seriously.

Dovetail is built on modern cloud infrastructure with privacy and security features designed to ensure the safety of your data.

Data encryption

Data is encrypted while moving between us and your browser with Transport Level Security (TLS), and encrypted at rest in our database.

Import and export

Easily import notes, tags, and insights. Download PDFs of your notes and insights and export your tags to a spreadsheet.


Dovetail is GDPR ready with a privacy-by-design architecture, clear privacy policies, and features to help users manage their personal information.


Our payments provider Stripe has been audited by an independent PCI Qualified Security Assessor and is certified as a PCI Level 1 Service Provider.

Loved by product managers, designers, and researchers worldwide.

Highlighting text to tag is great! I love that I can add multiple tags to highlighted text. It’s super easy.

AureliaUX Researcher at Pinterest

Loving the product. Tagging has been a breeze and re-organizing my thoughts using Dovetail has been easier than any other platform I’ve used!

ErikUser Researcher at PageCloud

I just spent the entire day in Dovetail, love it. Looking forward to seeing the evolution of Dovetail and I hope it’s growing.

PascalDesign Researcher at Enigma

I love that it’s made especially for researchers, and it has been researched — ha! — to suit their different styles of work. I love that it is continuously being improved thanks to the founders’ hard work. I love that you, Benjamin and Bradley, are so responsive, and you listen to and seek your customers’ feedback. In fact, what makes it the most special to me is that you've managed to turn your product into a community right from the start!

SonjaResearcher at Uniqa

I have to say I am really loving Dovetail and the potential it has in gathering and sharing qualitative data and insights!

TinaUX Designer at MacMillan Learning

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14 day free trial, no credit card required.