Accelerate your analysis
Go from raw customer research data to valuable insights with fast, accurate, and flexible qualitative analysis software.
Raw data → insights in minutes, not hours
Speed up your research with advanced transcription and tagging. Promote customer-driven decisions backed by insights and evidence.
All your qualitative data under one roof
Use one simple, powerful product to combine your interviews, usability tests, surveys, feedback, and NPS response data.
Instantly upload recordings from Zoom and Google Drive
Seamlessly integrate and transform your recordings into editable and accurate transcripts in just a few clicks.
Bring all types of qualitative data
Get a bird‘s-eye view of the customer by integrating with your favorite usability testing, NPS, survey, or support software.
Accurate transcription in 31 languages
Our speech engine is trained on 100,000+ hours of human-transcribed content across multiple topics, industries, and accents. This makes our transcripts some of the most accurate, even with low-quality recordings.
It feels really nice to be able to add value to someone’s life through the software that I’m writing so I think technology is such an amazing platform for being able to have that how, I guess.
It feels really nice to be able to add value to someone’s life through the software that I’m reading sexing technologies, so An amazing platform for being able to have that power is.
It feels really not too bad and I’ll use someone’s life through the subway, then I’m writing stuff. Technology is such an amazing platform. Being able to have that. How I.
Zoom
Import your Zoom cloud meeting recordings and transcribe in just a few clicks.
Google Drive
Import your files from Google Drive, including Google Meet recordings.
Zapier
Connect thousands of apps to create workflows, import, and export data with Zapier.
Editable transcripts
Redact, split monologues, and tidy transcripts with full text editing capabilities.
99% accuracy
An advanced speech engine for reliable transcripts across topics, industries, and accents.
Custom vocabulary
Add specialized or context-specific words to expand your transcription’s vocabulary.
Video processing
Support for standard file formats including MP4, MOV, MPEG, MP3, M4A, and more.
Speaker detection
Automatically detect multiple speakers from your file, add and rename speakers.
Synced playback
Follow what’s being spoken about in the transcript while you listen to the recording.
Playback speed
Listen to video and audio at 1.2x, 1.5x, and 2x speeds to race through your analysis.
Link people and data
Connect research participants to data and insights and maintain traceability.
File storage
Store images, videos, and documents directly or within notes.
The quickest way to distill and structure your data
Highlight and tag your research with everything you need at your fingertips. Iterate, refine, and adapt your process as you go.
Structure raw data in record time
Capture key moments with tags and highlights. Structure data with custom fields to store names, positions, interview dates, and more.
Adapt to any style of research project
Quick and lean or thorough and rigorous, Markup can be as lightweight or powerful as your project requires.
Evolve your taxonomy as you work
We know it’s messy—let your approach evolve as you gain greater context. Iterate as you go with tag splitting and merging.
Project readme
Describe your goals, hypotheses, research plan, and other relevant info.
Search within video
Search the full text transcript of any video and find the exact moment you’re looking for.
Highlights
Select and highlight paragraphs, sentences, or words to categorize with tags.
Tag management
Easily modify your tags during analysis with controls like edit, copy, move, and merge.
Structured data
Create custom fields to store attributes like name, age, interview date, and more.
Bulk edit
Select multiple things and perform operations on all of them at once.
Drag and drop boards
Intuitively organize your tags into boards and groups with Trello-like drag and drop.
Sentiment analysis
Machine learning automatically tags sentences for you in over 12 different languages.
Discover meaningful patterns in your data
Group key highlights and tags into relevant themes. Synthesize findings into insights and recommendations for your team.
Build rich, evidence-backed personas
Find your core users and link their goals to your product—intuitively slice and dice your data by need, pain point, or demographic.
Collaborate with teammates effortlessly
Don’t go it alone. Share insights as you go, loop in your teammates, or collaborate directly with key stakeholders.
Affinity map like a pro
Find themes in unstructured data—cluster highlights, notes, and insights. Powerful filters let you narrow in on the content that matters.
Affinity mapping
Find themes and synthesize research collaboratively using Canvas view.
Automated themes
Kickstart synthesis by automatically clustering highlights by tag.
Free viewer accounts
Invite unlimited stakeholders and others to view research data at no additional cost.
Filter highlights
Filter your highlights by people or demographic data to generate insights.
Insights
Create traceable atomic insights backed by evidence from your analysis in projects.
Mentions
Pull stakeholders into the conversation by mentioning them in a comment or note.
Flexible editor
Tell a compelling narrative with multi-column layouts, videos, images, and sticky notes.
Video highlights
Select text and tag your transcript to build video highlights across recordings.
Generate evidence-backed insights that inspire action
Bring the voice of the customer to every product decision. Use traceable, high-impact insights to promote a research culture in your organization.
Build empathy with video highlight reels
Bring the customer into the room. Export video highlight reels of key moments—no more complex video editing software.
Craft a compelling stakeholder narrative
Organize your insights into a relevant, persuasive story. Reorder insights by category or theme for different stakeholders.
Presentation-ready findings in two clicks
Turn qualitative data into quantitative data. Summarize, rank, and prioritize your findings with bar, pie, and radar charts.
Gain trust with traceable insights
Keep insights connected to raw data. Share public links for stakeholders who want to see the complete picture.
Stop reinventing the wheel, standardize your best work
Increase your team’s research velocity with powerful templates, global taxonomies, and access controls.
Build powerful, reusable project templates
Streamline your research process. Avoid unnecessary rework by creating custom project templates for the future.
Standardize tagging taxonomies and fields
Use global tags to rally your team around a preferred methodology or find related insights across teams and research projects.
Protect the privacy of your participants
Control access and permissions to protect your participants’ privacy. Stay secure with GDPR and SOC 2 Type II compliance.
Speed up your analysis now, find a plan later
All the basics
Great for small projects
Free
Usage
Features
Admin and security
Support
Markup Pro
For power users
$18
USD / month
Billed monthly
Usage
All the basics, plus
Admin and security
Support
Markup Team
Built for large organizations
$35
USD / month
Billed monthly
Usage
All Markup Pro, plus
Features
All the basics
Great for small projects
Free
USD / Month
Billed monthly
Markup Pro
For power users
$18
USD / Month
Billed monthly
Markup Team
Built for large organizations
$35
USD / Month
Billed monthly
Usage
Features
Admin and security
Support
Accelerate and improve your analysis today
