Go from raw customer research data to valuable insights with fast, accurate, and flexible qualitative analysis software.
Speed up your research with advanced transcription and tagging. Promote customer-driven decisions backed by insights and evidence.
Use one simple, powerful product to combine your interviews, usability tests, surveys, feedback, and NPS response data.
Seamlessly integrate and transform your recordings into editable and accurate transcripts in just a few clicks.
Get a bird‘s-eye view of the customer by integrating with your favorite usability testing, NPS, survey, or support software.
Our speech engine is trained on 100,000+ hours of human-transcribed content across multiple topics, industries, and accents. This makes our transcripts some of the most accurate, even with low-quality recordings.
It feels really nice to be able to add value to someone’s life through the software that I’m writing so I think technology is such an amazing platform for being able to have that how, I guess.
It feels really nice to be able to add value to someone’s life through the software that I’m reading sexing technologies, so An amazing platform for being able to have that power is.
It feels really not too bad and I’ll use someone’s life through the subway, then I’m writing stuff. Technology is such an amazing platform. Being able to have that. How I.
Import your Zoom cloud meeting recordings and transcribe in just a few clicks.
Import your files from Google Drive, including Google Meet recordings.
Connect thousands of apps to create workflows, import, and export data with Zapier.
Redact, split monologues, and tidy transcripts with full text editing capabilities.
An advanced speech engine for reliable transcripts across topics, industries, and accents.
Add specialized or context-specific words to expand your transcription’s vocabulary.
Support for standard file formats including MP4, MOV, MPEG, MP3, M4A, and more.
Automatically detect multiple speakers from your file, add and rename speakers.
Follow what’s being spoken about in the transcript while you listen to the recording.
Listen to video and audio at 1.2x, 1.5x, and 2x speeds to race through your analysis.
Connect research participants to data and insights and maintain traceability.
Store images, videos, and documents directly or within notes.
Highlight and tag your research with everything you need at your fingertips. Iterate, refine, and adapt your process as you go.
Capture key moments with tags and highlights. Structure data with custom fields to store names, positions, interview dates, and more.
Quick and lean or thorough and rigorous, Markup can be as lightweight or powerful as your project requires.
We know it’s messy—let your approach evolve as you gain greater context. Iterate as you go with tag splitting and merging.
Describe your goals, hypotheses, research plan, and other relevant info.
Search the full text transcript of any video and find the exact moment you’re looking for.
Select and highlight paragraphs, sentences, or words to categorize with tags.
Easily modify your tags during analysis with controls like edit, copy, move, and merge.
Create custom fields to store attributes like name, age, interview date, and more.
Select multiple things and perform operations on all of them at once.
Intuitively organize your tags into boards and groups with Trello-like drag and drop.
Machine learning automatically tags sentences for you in over 12 different languages.
Group key highlights and tags into relevant themes. Synthesize findings into insights and recommendations for your team.
Find your core users and link their goals to your product—intuitively slice and dice your data by need, pain point, or demographic.
Don’t go it alone. Share insights as you go, loop in your teammates, or collaborate directly with key stakeholders.
Find themes in unstructured data—cluster highlights, notes, and insights. Powerful filters let you narrow in on the content that matters.
Find themes and synthesize research collaboratively using Canvas view.
Kickstart synthesis by automatically clustering highlights by tag.
Invite unlimited stakeholders and others to view research data at no additional cost.
Filter your highlights by people or demographic data to generate insights.
Create traceable atomic insights backed by evidence from your analysis in projects.
Pull stakeholders into the conversation by mentioning them in a comment or note.
Tell a compelling narrative with multi-column layouts, videos, images, and sticky notes.
Select text and tag your transcript to build video highlights across recordings.
Bring the voice of the customer to every product decision. Use traceable, high-impact insights to promote a research culture in your organization.
Bring the customer into the room. Export video highlight reels of key moments—no more complex video editing software.
Organize your insights into a relevant, persuasive story. Reorder insights by category or theme for different stakeholders.
Turn qualitative data into quantitative data. Summarize, rank, and prioritize your findings with bar, pie, and radar charts.
Keep insights connected to raw data. Share public links for stakeholders who want to see the complete picture.
Increase your team’s research velocity with powerful templates, global taxonomies, and access controls.
Streamline your research process. Avoid unnecessary rework by creating custom project templates for the future.
Use global tags to rally your team around a preferred methodology or find related insights across teams and research projects.
Control access and permissions to protect your participants’ privacy. Stay secure with GDPR and SOC 2 Type II compliance.
Great for small projects
Features
Admin and security
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For power users
All the basics, plus
Admin and security
Support
Built for large organizations
All Markup Pro, plus
Features
Great for small projects
For power users
Built for large organizations
Usage
Features
Admin and security
Support