Affinity mapping

Play around with data in an unstructured way, find patterns and themes, and collaborate with your team.

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Shopify
Sketch
Forrester
Aesop
WWF
Volkswagen
NNG
Starbucks

Analyze and synthesize in one end-to-end tool

No more exporting to Miro or Mural. Keep your raw data, analysis and synthesis connected in one tool to speed up your process.

Affinity map like a pro

Find themes in unstructured data—cluster highlights, notes, and insights. Powerful filters let you narrow in on the content that matters.

Effortless real-time collaboration

Every aspect of canvas has been specifically designed for teams. Build buy-in by bringing stakeholders and colleagues along for the ride.

Beat overwhelm with smart arrange

Kickstart your synthesis in two clicks. Dovetail automatically clusters highlights by tag or note to get you started fast.

Synthesis features

tags
Automated themes

Kickstart synthesis by automatically clustering highlights by tag.

Filtering
Filter highlights

Filter your highlights by people or demographic data to generate insights.

Mentions
Mentions

Pull stakeholders into the conversation by mentioning them in a comment or note.

Insights
Insights

Create traceable atomic insights backed by evidence from your analysis in projects.

Evidence
Evidence

Maintain traceability with references to evidence collected during analysis.

Email sharing
Email and Slack sharing

Share stories and files within your organization over email or via our Slack integration.

Real-time everything
Real-time everything

See your teammates changes in real-time as they work. No need to refresh or save.

Link
Public link

Share insights with external stakeholders by sending them a public access link.

Katherine Agnew from Gartner

Dovetail is easy and intuitive to use. It has helped me be a better researcher and envision new ways of conducting and structuring research.

Katherine Agnew, Senior UX Researcher at Gartner

Get started with affinity mapping today

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A few of our customers

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Atlassian
autodesk
canva
gitlab
glossier
shopify
universalmusic
vmware
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